Sunday, December 09, 2007


New ideas take some getting used to. Your potential customer first needs to understand the premise, then be convinced it's relevant to his/her life, and then try it. It's a process that takes time and during this crucial period of acceptance, it can discouraging because growth isn't as quick as you would hope. Sometimes, I even ask myself if I was wrong and maybe the idea is just fabulous to ME, and no-one else.

So how wonderfully encouraging to wake up one morning to an email from, the sister site to - saying that they would like to feature the NewBiz! I am absolutely thrilled, especially since the NewBiz was randomly spotted and not PR'd. At this vulnerable stage of the business, feedback (both positive and negative) is soooo important and the article on Springwise has given me an extra-large burst of enthusiasm! Now to translate this opportunity into sales....

A big thank you to Lesley-Anne John and Katherine Noyes, whoever you are, for spotting us and taking the time to write about us!

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